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Asia leverages search engine marketing
Michael Alan Hamlin
Just look at Madridejos. Really.
If you think the Internet isn’t a useful tool for marketing your products and services to your customers and clients in the Philippines, go to YouTube and type in “Philippines” and “senator.” You’ll be presented with three screens of video clips , most involving senatorial candidates running in next month’s election.
The number of views for each video varies from less than 100 - typically for recent posts - to several thousand. Not all of the videos were uploaded to YouTube by the senators’ staffs, but rather by a variety of interested parties, including what appear to be some political groupies (and thinly disguised staff). That may explain why the quality varies, which probably does the candidate more harm than any benefit having the video online provides.
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Posted
4/25/2007 1:15:32 PM |
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Gun control
Orly Mercado
Taking the law into one's own hands
“Will the American love affair with guns finally end after the Virginia Tech incident?” a Japanese mother asked me while waiting for our kids to be dismissed from school. I said there will be a lot of talk, but things won’t change. Just be thankful that here in Japan access to guns is not easy, I reminded her.
She had lived in the United States. She recalled an incident sometime ago, when a Japanese exchange student was shot, when he wandered into the wrong house for a Halloween party.
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Posted
4/21/2007 9:18:16 PM |
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The Imus effect
Orly Mercado
Electrocuting a shock-jock
It was hardly noticed here in Asia, but in the States, the media was preoccupied with the fate of Don Imus. As a radio and TV commentator, he was known to push the limits of what is tolerated speech on the airwaves. He is, after all, a “shock-jock”.
As I followed the story, I tried to think back to the years when I was on radio. Did we, or do we have, our version of a shock-jock? Philippine radio has been known to mimic its American counterpart. After all, we imbibed American culture with gusto through radio, television, and the movies.
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Posted
4/13/2007 5:30:48 PM |
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The blogosphere matures
Michael Alan Hamlin
Blogging is about distributing personal brands
According to the latest “The State of the Live Web” report, a quarterly report by Technorati founder and CEO David Sifry, the blogosphere is showing signs of maturing while its legitimacy as a valued information resource is growing.
Technorati is a popular blog search engine, and currently tracks 70 million blogs worldwide. Sifry’s latest report shows that blogs are increasingly at par with traditional media as a valued source of news and information, that growth in blog creation and posting is strong but slowing, and that English isn’t the number one language of the blogosphere - Japanese has regained the top spot.
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Posted
4/11/2007 11:34:38 AM |
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Living and teaching on a beach
Michael Alan Hamlin
Promoting the Philippines as a lifestyle destination
A Boston-based friend, business consultant, and investment advisor wrote over the weekend that he is considering a move to the Philippines. I’m not sure if he’s just fed up with frigid northwestern winters, has finally made his drop-dead money, or is simply bored. But the idea of retiring to the Philippines is an increasingly attractive one for stressed individuals from San Jose to Amsterdam.
My friend’s specific request went like this, “If I wanted to live on a beach and teach strategy to MBA students in the Philippines, would that be feasible?” A Wharton MBA who is the author of seven books and is often quoted on CNBC and in FORTUNE magazine as well as other top-tier investment news shows and publications, my friend would no doubt be a valued member of a business school faculty anywhere.
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Posted
4/4/2007 12:54:32 PM |
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Rape-and-Run Logging
Orly Mercado
The new victims
It is ohanami or cherry blossom viewing time in Japan. The climate is mild. The Rokko Mountains here in Kobe may not be as colorful as in autumn, but the trees are verdant once more.
I stop by an antique shop. A mahogany wooden door catches my attention. I run my palm on its smooth surface, admiring the grain. “The wood is imported,” the saleslady says. “From the Philippines?” I ask.
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Posted
4/3/2007 3:07:59 PM |
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